What is market share?

What are TWO common segmentation variables?

Which approach is being used when a business creates a focus group to evaluate a product? a)Marketing b)Production c)Selling d)Standardisation

What are THREE pricing methods?

Describe a logo for a major company.

What type of market would a large scale manufacturer of pasta purchase flour for its products? a)Consumer b)Industrial c)Mass d)Resource

What is deceptive Advertising?

What is a loss leader?

What are THREE motives that influence customer choice?

Name TWO types of advertising.

What are the FOUR components of SWOT?

What are the 4 Ps?

Why might a business adopt a standardised global approach to marketing? a) To minimise risk hedging b)To increase market segmentation c)To take advantage of economies of scale