Name TWO factors that influence consumer choice

What is sugging?

What are THREE features of a product?

Who are four participants in the distribution channal?

What are the FOUR stages of product lifecycle?

A bakery produces organis bread that is sold in health food stores. Which is the most appropriate channel choice for this product? a)Exclusive b)Extensive c)Intensive d)Selective

Describe a logo for a major company.

What are the FOUR components of SWOT?

What are THREE pricing methods?

What is market share?

What are the 3 extra P's?

Why might a business adopt a standardised global approach to marketing? a) To minimise risk hedging b)To increase market segmentation c)To take advantage of economies of scale

A customer returns a chainsaw to the place of purchase as it does not cut branches. On what basis must the business refund the cost of the chainsaw? a)Implied conditions b)Ethical considerations c)accuracy in advertising