Forming your message with a minimum number of words possible without invalidating the other 6 C’s.
Conciseness
No Necessary Information is Missing
Completeness
Written from the viewpoint of the audience.
Consideration
Specifics Instead of Generalizations
Concreteness, Conciseness
Facts & Proofreading
Correctness
Stepping Into Audience’s Shoes
Considerations
Requires some thinking about what the audience knows or doesn’t know and forming the message accordingly.
Consideration
You should always check your writing for typing, spelling, and grammatical errors.
Correctness
Be sincere, tactful, thoughtful and appreciative.
Courtesy
Avoid unnecessary repetition.
Conciseness
Give something extra, when desirable.
Completeness
Use the correct level of language.
Correctness
Whatever document you are preparing, be ______ and use visual design to make the main messages stand out.
Consideration, considerate
demands that the business should be correct and concrete.
Clarity
Just because scientists are able to deal with complex ideas and tons of information, it doesn’t mean that they are able to deal with a flood of unformatted text.
Consideration
