the extent to which a test measures or predicts what it is supposed to
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Replicate
to repeat, to copy, or to duplicate
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Theory
A hypothesis that has been tested with a significant amount of data
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Confounding Variables
a factor other than the independent variable that might produce an effect in an experiment
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Placebo
a fake drug used in the testing of medication
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Confirmation Bias
a tendency to search for information that confirms one's preconceptions
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Correlation
A measure of the relationship between two variables
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Causation
A cause and effect relationship in which one variable controls the changes in another variable.
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Naturalistic Observation
observing and recording behavior in naturally occurring situations without trying to manipulate and control the situation
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tendency of observers to see what they expect to see
Observer Bias
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a technique for ascertaining the self-reported attitudes or behaviors of a particular group, usually by questioning a representative, random sample of the group
Survey
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A particular preference or point of view that is personal, rather than scientific.
Bias
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a descriptive technique in which one individual or group is studied in depth in the hope of revealing universal principles
Case Study
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the tendency for any given bystander to be less likely to give aid if other bystanders are present