Dyson moving from vacuum cleaner to disk lamps, an example of______.
Personal branding
Brand target
decline
Brand extension
Individual branding and family branding are different. Provide real life examples for both types of branding along with providing explanation for each.
Individual: Proctor and Gamble which makes Pampers, Head & Shoulders and Gillette. Family: Apple, Sony,..
In a positioning map, what two factors are typically used to plot a product or a service on the map? Support your answer with examples
Price and quality. Example; Apple, Hyundai and Dell all have different positions.
What is meant by "advertising"?
A marketing tactic of paying for space to promote a product
Building and maintaining a positive public image
Using a temporary campaign to increase demand
Sales staff communicating directly with consumers
What is promotion?
Sales people talking on ly face-to-face with customers
Communicating with customers to inform or persuade them
Paying for space to promote for a good or service
Using temporary campaigns to increase demand
When Coca-Cola states in its commercial "Open Coke, Open Tranquility" This is considered which type of advertising; informative or persuasive?
Persuasive
Having many assistants in H&M to help customers find the proper size and providing shopping bags, this considered which form of promotions ________.
Direct mail
Advertising
Personal Selling
Discounts
During Ramadan 2011, Donia Samir Ghanem was making an advertising for Pepsi, encouraging people to purchase the product and some of the money will be assigned for charity. This considered which tool of PR ______.
Sponsorships
Featured Articles
New Releases
Corporate social responsibility
If Chipsy starts selling potato chips bags with 25% extra chips. Chispy would be doing so to ________
Promote sales
Decrease costs
Pile up stock
Create a customer lifetime value
When a customer receives SMS from Sephora stating that their is a new release. This considered which form of promotion ________.
Advertising
Personal selling
Discounts
Direct mail
7UP has announced it is launching its 'greenest bottle yet' as it switches from green to clear plastic. This considered which PR tool?
New releases
Corporate social responsibility
Feature articles
Sponsorships
Paying for space to promote a product, service, or cause, can be done through _______.
PR
TV ads
Personal selling
CSR
Effective _________ not only increases awareness of products, but can create images and product personalities that customers can identify with.
HRM
Product turnover
Promotion
Operations
