KC2` | Baamboozle - Baamboozle | The Most Fun Classroom Games!

English 16 Public

KC2

Study Slideshow

What are the four (4) key areas of Facebook's Client First Engagement Model?

Know, Grow, Earn, and Show (How we show up)

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What is the Meta voice deployed by our sales teams?

Simple, Straightforward, Human

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Building trust is essential to a successful client relationship, what are the four (4) areas of the Trust Equation?

ARCC Framework: - Authority - Rapport - Reassurance - Credibility

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True or False: Frameworks are just scripts

False

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What is the agenda setting framework?

POINT (Purpose, Outline, INput, Transition)

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Budget conversations and recommendations should be... (3 items)

meaningful, data driven, and actionable.

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True or False: "What do you think about the impact of this recommendation?" is an example of active voice

True

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What is the Meta Value Proposition framework?

FAB - Features, Advantages, Benefits

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What is the Facebook Objection Handling Framework?

AQPC (Acknowledge, Question, Position, Check)

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Where can you find resources to help you effectively handle clients campaign and potential performance related objections?

Knowledge Base

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To keep our advertisers engaged and focused on the call, we use the SING framework. What are the components of the SING Framework?

Summarise, Input, Next Steps, Gain Agreement

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When we are setting up next steps and gaining commitment from our advertisers we use the STAM Framework. What are the components of STAM?

Simple, Time-bound, Actionable, Measurable

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True or False: Micro Commitments allow you to set a tone towards action with the advertiser

True

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Which two items can you not change in your ad account? (or, you can change them, but the account will close and open a new one)

Time zone and currency

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What are the 5 steps of the ad auction?

Opportunity, Retrieval, Ranking, Auction, Delivery

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What is the primary website that we run into that does not allow us to put a pixel on it?

Amazon

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