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15
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What is the Meta voice deployed by our sales teams?
Simple, Straightforward, Human
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15
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True or False: Frameworks are just scripts
False
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seesaw
Swap points!
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seesaw
Swap points!
Okay!
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fairy
Take points!
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25
×
lifesaver
Give 25 points!
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15
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To keep our advertisers engaged and focused on the call, we use the SING framework. What are the components of the SING Framework?
Summarise, Input, Next Steps, Gain Agreement
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What are the 5 steps of the ad auction?
Opportunity, Retrieval, Ranking, Auction, Delivery
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banana
Go to last place!
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star
Double points!
Okay!
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fairy
Take points!
5
10
15
20
25
×
baam
Lose 20 points!
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Which two items can you not change in your ad account? (or, you can change them, but the account will close and open a new one)
Time zone and currency
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15
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What is the primary website that we run into that does not allow us to put a pixel on it?
Amazon
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Budget conversations and recommendations should be... (3 items)
meaningful, data driven, and actionable.
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15
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What is the Facebook Objection Handling Framework?
AQPC (Acknowledge, Question, Position, Check)
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When we are setting up next steps and gaining commitment from our advertisers we use the STAM Framework. What are the components of STAM?
Simple, Time-bound, Actionable, Measurable
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15
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What are the four (4) key areas of Facebook's Client First Engagement Model?
Know, Grow, Earn, and Show (How we show up)
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banana
Go to last place!
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gold
Win 50 points!
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shark
Other team loses 15 points!
Okay!
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banana
Go to last place!
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15
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True or False: Micro Commitments allow you to set a tone towards action with the advertiser
True
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15
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Where can you find resources to help you effectively handle clients campaign and potential performance related objections?
Knowledge Base
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15
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Building trust is essential to a successful client relationship, what are the four (4) areas of the Trust Equation?
ARCC Framework: - Authority - Rapport - Reassurance - Credibility
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