True or False: Catalog Sales can be used to build brand awareness
False - it is much further down the funnel
15
True or False: An ad for a swimwear company showing the full body and face of women in bikinis is compliant with Meta's policies
True
15
True or False: Everyone is allowed 1 retake for each KC
False
10
What is the Meta Pixel?
A piece of code that tracks visitors to a website based on their FB ID
15
Name 2 placements that we offer (for ad placement)
Desktop News Feed, Mobile News Feed, Right Column, Audience Network, Instagram, etc.
15
True or False: It is a best practice to divide your campaigns between IG and FB, and not run a single campaign directed at both platforms
False
15
What are the 3 key components to the Facebook voice?
Simple, Straightforward, Human
15
What are the three stages of Facebook marketing funnel?
Awareness, Consideration, Conversion
15
An advertiser is struggling to find new customers, but they have success with their current costumer list. What should be recommended to that advertiser?
Lookalike Audience
15
True or False: 85% is considered passing for each KC
True
10
If you change the ___ or ____ in your ad account, the account will be closed and a new one opened in it's place.
Time zone / currency
15
An Advertiser wants to create a campaign targeting people who had an item in their cart, but didn’t purchase it within the last week. How can they set up this targeting?
CreatCustom Audience made up of people who added an item to their cart in the last wk, excluding a Custom Audience made up of people who bought
15
Why is it important to assess and reflect the advertiser's level of sophistication?
To ensure that the explanation we give is adapted to their level of understanding and discuss strategies to their level
15
What is a lookalike audience?
New people who are similar to existing customers
15
True or False: You can use the Facebook pixel if you have your own website OR if you are using a partner integration
