True or False: You can use any resource provided to you in training during your KC, including your own notes and the study guide answers
True
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Okay!
Check
15
Name 2 placements that we offer (for ad placement)
Desktop News Feed, Mobile News Feed, Right Column, Audience Network, Instagram, etc.
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15
If an advertiser is NOT using pacing but has set their bid too high, what will most likely occur?
They will run out of budget quickly and miss out on more cost-effective opportunities
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trap
No points!
Oops!
seesaw
Swap points!
Okay!
fairy
Take points!
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20
25
thief
Give points!
5
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25
15
What must you disclose/ask before asking discovery questions?
- Verify Ad Account - Recorded Line Disclosure - Verify that the client is in front of a computer - Verify that they are a DM
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15
An Advertiser wants to create a campaign targeting people who had an item in their cart, but didnât purchase it within the last week. How can they set up this targeting?
CreatCustom Audience made up of people who added an item to their cart in the last wk, excluding a Custom Audience made up of people who bought
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15
What are the 4 P's of marketing?
Product, Price, Place, Promotion
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15
What are the 3 key components to the Facebook voice?
Simple, Straightforward, Human
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10
True or False: Everyone is allowed 1 retake for each KC
False
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Okay!
Check
seesaw
Swap points!
Oops!
shark
Other team loses 10 points!
Okay!
gift
Win 20 points!
Okay!
baam
Lose 20 points!
Oops!
15
True or False: An ad for a swimwear company showing the full body and face of women in bikinis is compliant with Meta's policies
True
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15
What is a lookalike audience?
New people who are similar to existing customers
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15
What is Pitch Wizard?
Pitch Wizard is an interactive tool that helps you pitch the right topics to your client, and helps log your interaction â all in one interface
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15
What are the three stages of Facebook marketing funnel?
Awareness, Consideration, Conversion
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Check
boom
Lose 50 points!
Oops!
shark
Other team loses 25 points!
Okay!
fairy
Take points!
5
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25
thief
Give points!
5
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15
If a business wanted to create a presence dedicated to their business on Facebook, what should they create?
