True or False: When a client has questions about ad policy, it is your responsibility to educate them on the policy in it's entirety.
True
15
True or False: LWI is best used for businesses that are local and only have a single location
True
15
True or False: A good candidate for LWI is a chain of 30 bookstores advertising various offers in different locations
False
15
True or False: The levels of ad creation are Campaign, Ad Set, and Ad
True
15
True or False: Consideration campaigns are used to drive a purchase.
False
15
True or False: Brand Awareness campaigns are about getting your brand top of mind to your audience
True
15
True or False: A company wanting to promote a video advertisement would be an example of a consideration campaign
True
15
True or False: you are allowed to run ads on Facebook for medical marijuana, as long as they are targeting a state where it is legal.
False
15
True or False: Pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website
True
15
True or False: a common use for pixel is retargeting people who have been to your webpage
True
15
True or False: custom audiences are used for retargeting
True
15
True or False: you must sign up for benefits within 30 days of your hire date or wait until open enrollment
True
15
True or False: Lookalike audiences are always based off of a custom audience
True
15
True or False: All advertisers are always able to target specific ages or genders exclusively if they wish
False
15
True or False: You are able to also send your Facebook ads to Instagram
True
15
True or False: you are able to also send your Facebook ads to SnapChat
