How does advertising influence your choice of products? Give examples.
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15
What messages do advertisements usually convey?
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15
What sort of methods do companies use to advertise their products?
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25
Are you easily influenced by advertisements? Explain.
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25
We are all ------------------ . We all buy and use products and services; that is, we -------.(access- consume- consumers- economy- identical -items)
consumers- consume
5
” Most of us don’t think of ourselves as wasteful or destructive, but the world --------- is based on consumerism. (access- consume - consumers -economy -identical- items)
economy
5
Today, people worldwide have greater --------------- than ever before to a huge variety of products and, often, to dozens of brands of the same product. (access- consume - consumers -economy -identical- items)
access
5
What makes us decide to buy Brand A instead of Brand B when the two ------------ are really --------------- ? (access- consume - consumers -economy -identical- items)
product- identical
5
Successful marketers use their knowledge of psychology and, increasingly, of recent studies of the human brain to persuade us to -------------- more and more. (access- consume - consumers -economy -identical- items)