How does advertising influence your choice of products? Give examples.

What do we all do as consumers?

Successful marketers use their knowledge of psychology and, increasingly, of recent studies of the human brain to persuade us to -------------- more and more. (access- consume - consumers -economy -identical- items)

What sort of methods do companies use to advertise their products?

” Most of us don’t think of ourselves as wasteful or destructive, but the world --------- is based on consumerism. (access- consume - consumers -economy -identical- items)

We are all ------------------ . We all buy and use products and services; that is, we -------.(access- consume- consumers- economy- identical -items)

Today, people worldwide have greater --------------- than ever before to a huge variety of products and, often, to dozens of brands of the same product. (access- consume - consumers -economy -identical- items)

What messages do advertisements usually convey?

Are you easily influenced by advertisements? Explain.

What makes us decide to buy Brand A instead of Brand B when the two ------------ are really --------------- ? (access- consume - consumers -economy -identical- items)