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Shopping malls use pychology of colours, sounds and odors as a marketing tool and to influence customer decisions
True
89% of shoppers do research online before making a purchase
True
This photo was taken in Venice.
False. Villaggio Mall is a shopping mall located in the Aspire Zone in the west end of Doha, the capital city of Qatar.
Cyber Monday is not the biggest day for online shopping.
The title belongs to November 11, or Singles Day, a holiday in China that encourages singles to send themselves gifts. $38 million in sales.
Going shopping in high-heels will result in you spending more money.
False. A 2013 Brigham Young University study discovered that shoppers in high heels made more balanced buying decisions while balancing in pumps.
Paper money was invented in the Middle East
False. The Chinese invented paper money. For a time, there was a warning written right on the currency that all counterfeiters would be decapitated.
In the late 1800s in Corinne, Utah, you could buy legal divorce papers from a vending machine for $2.50.
True
The first shopping cart was a folding chair with a basket on the seat and wheels on the legs.
True
The first shopping catalog appeared in 1600s.
False. In the 1400s, when an Italian publisher compiled a handprinted catalog of the books that he produced for sale and passed it out at town fairs.
On the Pacific island of Vanuatu, some villages still use coffee and coconuts as currency.
False, they use pigs and seashells as currency.
According to a study in Social Influence, people who shopped at or stood near luxury stores were more likely to help people in need.
False. less likely
Gruen Transfer is the moment when consumers enter a shopping mall or store and, surrounded by an intentionally confusing layout, lose track of their original intentions, making them more susceptible to making impulse buys.
True. It´s also used in casinos and includes things like removing clocks and windows so that you can´t see the outside world
Before battles, some Roman gladiators read product endorsements. We can see it in the movie Gladiator.
False. The makers of the film Gladiator planned to show this, but they nixed the idea out of fear that audiences wouldn’t believe it.
The oldest customer service complaint was written on a clay cuneiform tablet in Mesopotamia 4000 years ago.
True. (In it, a customer named Nanni complains that he was sold inferior copper ingots.)
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