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Delimiter between question and answer:

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  • No column headers.
  • Each line maps to a question.
  • If the delimiter is used in a question, the question should be surrounded by double quotes: "My, question","My, answer"
  • The first answer in the multiple choice question must be the correct answer.

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when a VIP advertises a product or a service
Product endorsement
When products are advertised in TV programmes
Product placement
The set of products that a company sells
Product range
A company’s most important customers who distinguish themselves thanks to their long-term loyalty. 
Core customers
The degree to which people prefer a specific brand.
Brand awareness
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