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Mass Marketing vs Niche Marketing
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Coca-Cola, or Coke, is a carbonated soft drink manufactured by The Coca-Cola Company.
mass market
Lifebuoy is the world's number one hygiene soap brand1, sold in nearly 60 countries.
mass market
Attack. Japan R&D Hygiene Technology: Effective stain removal, advanced anti-bacterial, sweat odor prevention, indoor drying.
mass market
Sunlight is a brand of dishwashing detergent manufactured and marketed around the world by Unilever,
mass market
Pepsodent toothpaste fights germs to protect teeth against cavities and gives strong teeth, fresh breath and healthy gums.
mass market
Glorious PC Gaming Race is a brand targeted at passionate gamers that prefer the PC and are on the lookout for gear to build their “battlestations.”
niche market
Nerd Fitness is a blog created by Steve Kamb to help those passionate about gaming and comic books learn about fitness and healthy living in an environment that welcomes them.
niche market
Bee's Wrap is a company from Vermont that appeals to environmentally-conscious consumers by offering them an alternative way of packing food.
niche market
Vegancuts is a company that offers subscription snack box, the beauty box, and the makeup box for people who have adopted the vegan lifestyle, bringing them new choices of brands every month.
niche market
Lefty's offers YoroPen,a pen designed specifically for left-handed people, so they can see what they write without smudging it—notebooks & sketchbooks with the spiral on the right side, & cooking utensils for left handed people
niche market
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