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Advertising - PET 1
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to introduce a new product
to launch a product
to display adverts on TV
to show adverts
to put an advert somewhere
to place an advert
something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website
call to action
a company that creates adverts for other companies
advertising agency
to call someone with the aim of selling something without them asking you to do so
to cold call
small advertisements often put in a newspaper or magazine by individuals
classified ads
the degree to which people continue to buy from the same brand or company
brand loyalty
TV channels that make money from showing advertisements
commercial channel
recommendations made by individuals to other individuals about a product of service
word of mouth
the people a company want to sell their product or service to
target audience
something written by a company for newspapers and magazines and websites to share and publish
press release
large media outlets like TV, newspapers and magazines
mass media
to quickly become extremely popular on the Internet through social media
to go viral
the short period during TV programs when advertisements are shown
commercial break
to have a well-known person promote a product
celebrity endorsement
how well people know a particular brand
brand awareness
a notice, picture or film telling people about a product, job or service
advertisement
the activity and industry of advertising things to people on television, in newspapers, on the internet, etc.
Advertising
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