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The newest, most advanced, or most modern version of something
cutting-edge.
The feeling that you must act like the people in your social group to fit in
peer pressure.
Staying faithful and supportive to a person, group, or business over time
loyalty.
The unique image, name, or reputation of a company or product
brand.
'But I thought he really liked me. After all, he bought me a drink/perfume/CD etc...' could become a common (10) __________ in consulting rooms up and down the country. CONFESS
CONFESSION
One likely (9) __________, for example, could be an increase in psychologists' waiting lists as a new neurosis grips the nation. COME
OUTCOME
Whether or not the strategy is successful in boosting sales remains to be seen, but there may be (8) __________ side effects. FORTUNE
UNFORTUNATE
Advertising agencies view the process as a cost-(7) __________ way of targeting a niche market, using the tried and tested method of word of mouth. EFFECT
EFFECTIVE
This new breed of trendsetter is paid to covertly hand out wares under the guise of friendship and (6) __________, as in 'Would you like a cigarette – why not try one of mine?' GENEROUS
GENEROSITY
This new breed of trendsetter is paid to covertly hand out wares under the guise of (5) __________ and generosity, as in 'Would you like a cigarette – why not try one of mine?' FRIENDLY
FRIENDSHIP
Now a more insidious method, pioneered in the USA, is set to take hold as advertising companies send out undercover agents – smart young people with charisma and (4) __________ talents – to market products directly in social situations. PER
PERSUASIVE
Now a more insidious method, pioneered in the USA, is set to take hold as advertising companies send out (3) __________ agents – smart young people with charisma and persuasive talents – to market products directly in social situations. COV
UNDERCOVER
Whether through advertising, sponsorship or product placement, they have had such people in their (2) __________ as the one in ten who the rest will follow. SEE
SIGHT
Whether through advertising, (1) __________ or product placement, they have had such people in their sights as the one in ten who the rest will follow. SPONSOR
SPONSORSHIP
The (0) __________ campaigns of leading companies have long targeted what are known as the 'gatekeepers' in society – the select few who can drive a trend or establish a brand. MARKET
MARKETING
Brief and to the point; expressed in a clear and concise manner
Succinct
To earn income or generate profit
Make money
A clear statement that explains the benefits of a product or service and why it is better than competing options
Value proposition
Something designed to provoke a strong desire for wealth or profit
Greed inducing
The initial stage of planning or designing something
Drawing board
Language or jargon that is specific to technology and technical fields
Tech talk
A description of a specific problem or challenge that the target audience is facing
Pain statement
Impossible to deny or disprove; absolutely certain
Irrefutable
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