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Publicity Vocabulary
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Delimiter between question and answer:

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  • No column headers.
  • Each line maps to a question.
  • If the delimiter is used in a question, the question should be surrounded by double quotes: "My, question","My, answer"
  • The first answer in the multiple choice question must be the correct answer.

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What kind of appeal does the Ad in the picture show?
Scary
What kind of appeal does the Ad in the picture show?
Funny
What kind of appeal does the Ad in the picture show?
Romantic
What kind of appeal does the Ad in the picture show?
Dramatic
Expression meaning to capture the audience's mind.
Grab attention / Catch attention
A brand or person who affords a product or service campaign.
Sponsor
Expression associated to former radio dramas and actual audiovisual series.
Soap opera
Word used to designate a product or brand Advertisement Project.
Campaign
Music associated to a product or a brand commercial.
Jingle
Short sentences associated to products and brands, used to grab the audience attention.
Slogan
Short phrases used to summarize products or brands.
Catch phrase
Things or services advertisers offer to their target audience.
Products / Goods
Word used to designate something very unpopular.
Infamous
Word used to designate something very popular.
Famous
Type of printed Ad usually displayed on the outside of buildings or on the streets.
Outdoor
Type of printed Ad usually displayed in stores.
Banner
Online (internet) media which shows Ads.
Websites / Apps / Social media
Audiovisual media which usually display Ads.
TV channels (shows, programs) / Online Apps and Websites / Movies
Types of press media which generally display Ads.
Magazines and Newspapers
Devices and tools used to spread Ads.
Mobile / Smartphone / Apps / Websites
Words used to designate the target audience of Ads.
Consumer / Client / Buyer / Viewer
How are people or companies who publish Ads called?
Advertiser
Alternative words to designate Ads / Sinonyms of Advertising.
Commercials / Publicity
Short word for Advertising or Advertisement.
Ad / Ads
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