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Advertising Vocabulary
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Use commas to add multiple tags

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Delimiter between question and answer:

Tips:

  • No column headers.
  • Each line maps to a question.
  • If the delimiter is used in a question, the question should be surrounded by double quotes: "My, question","My, answer"
  • The first answer in the multiple choice question must be the correct answer.

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Unwanted, promotional email
spam email
websites that enable users to create and share content or to participate in social networking.
social media
Large media outlets like TV, newspapers and magazines
mass media
Something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website
call to action
A person who purchases goods and services for personal use.
consumer
A small, specialized market for a particular product or service.
niche
(of an image, video, piece of information, etc.) circulated rapidly and widely from one internet user to another.
viral
Company specialising in producing and placing advertisements for clients
advertising agency
Part of a printed advertisement used for ordering goods, samples etc
Coupon
Hours on radio & TV with largest audience, esp. the evening hours
prime time
Windows appear on the screen advertising something when you are looking at a website
pop - up online advertising
Branded products are placed in non-advertising media such as movies, music videos or television shows
Product placement
One of the cheapest forms of paper advertising which are handed out on the street
flyers
A form of outdoor advertising usually featuring a large illustration typically found near busy roads
billboards
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