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BE C1 Social media in business
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  • If the delimiter is used in a question, the question should be surrounded by double quotes: "My, question","My, answer"
  • The first answer in the multiple choice question must be the correct answer.

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Encouraging __________ communication on social media platforms helps build trust and establishes a sense of community among followers.
two-way
Businesses should be quick to seize __________ moments by participating in trending topics to increase their relevance.
real-time
Responding promptly to praising __________ can foster positive relationships and further enhance a brand’s reputation.
mentions
Social media serves as one of the most effective _________ channels for businesses looking to expand their customer base.
outreach
Many companies have realised that social media has turned into a _________ channel, requiring investment for optimal reach.
pay-to-play
A business can _________customer relations through one-on-one conversations in direct messages, making clients feel valued.
 
enhance
 
diminish
Engaging posts can significantly drive ___________, leading to increased visibility and brand loyalty.
 
social engagement
 
social gathering
 
social responsibility
Successful brands often seem to ___________ of viral marketing by leveraging trends and relatable content.
 
crack the code
 
amplify content
 
discuss prompts
Understanding the core __________ is essential for tailoring effective marketing strategies that resonate with potential customers.
 
audience
 
viewers
 
crowd
I need to adopt a habit of checking the comments on Facebook and especially replying to ___________ mentions.
 
praising
 
raising
 
existing
Don`t forget that ________ communication raises the popularity.
 
two-way
 
one-way
 
all-way
I guess we need to ask the employees to repost our content from time to time to drive social ____________ .
 
engagement
 
engage
 
engaging
As our core audience are teens, we must consider Tik-Tok as one of the main ____________ channels.
 
outreach
 
offreach
 
downreach
Don't wait for the perfect time; ________ the moment and make the most of it.
 
seize
 
gaze
 
steal
We need to add some new content that seizes the moment ______ social engagement.
 
to drive
 
to ride
 
to fly
The key to a great ___________ conversation is striking the right balance between work and relationship-building.
 
one-on-one
 
one-for-one
 
one-to-two
I think that discussion _________ in messengers help us save time and give opportunities for customers to start one-on-one conversation with us.
 
prompts
 
move
 
instruct
For this, we`ll try to _________ user-generated content to advertise our products.
 
amplify
 
development
 
expansion
I need to pay attention that Facebook is now a _____________ channel so we either need to give more ads or engage people to repost us.
 
pay-to-play
 
one-on-one
 
one-way
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