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The process of digitally altering or enhancing images or videos to improve appearance, correct imperfections, or create a desired effect.
visual retouching
Content made to get people to click, often by being misleading or overly dramatic.
clickbait
Tricks or false impressions used to hide the truth.
Smoke and mirrors
A strategic advantage or influence that allows someone to achieve desired outcomes or control a situation.
leverage
To present information or events in a way that makes them seem more positive or acceptable than they really are.
sugarcoat
To absorb, adopt, or integrate ideas, beliefs, or standards so deeply that they become part of one’s own thinking or behaviour.
Internalise
The private, unobserved processes, efforts, or realities that contribute to an outcome but are not publicly visible.
Behind the scenes
A social media feed intentionally organised or selected to present a specific image or narrative, often omitting unflattering or mundane content.
Curated feed
A deceptive outward appearance that conceals the true nature or reality of something.
façade
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