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ETB 2001 - Week 6 &7
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What to include in the strategic story cycle?
Planning, Production, Distribution, and Evaluation
How will you make the destination stand out above other destinations?
Unique Selling Point
Why destination storytelling is the most powerful marketing tool of a DMO?
because Story by offering the places, opportunities, experiences, and support available. Create an emotional connection between the place and its target market
Storytelling aims to stimulate the brain waves in such a way that the marketer can reach the customer emotionally with their message (True or False?)
True
There are many different types of stories in tourism. List some of these stories?
Historical stories, Art and architecture, Agriculture and cuisine, Other industries, Religion
The Danger of the Single Story? Give example
like" Ebola virus epidemic"
What Makes Stories Authentic?
Grounded in truth: whether personal, emotional, cultural, or experiential, and resonate because they reflect genuine values, emotions, and perspectives.
What are the key elements of storytelling marketing?
Engaging experiences, People with exciting perspectives, Memorable events-
A key element of mindful tourism is
 
An awareness of the place
 
Good stories
 
Depth and meaning
 
Non of the above
A key element of mindful tourism is....
 
Awareness of the place
 
Good stories
 
Shared experiences
 
Non of the above
Narratives implicitly convey meaning and values, create a context with descriptions of time and place, and assign attributes to the people and places involved (True or false?)
True
Stories build a sense of connection, community or belonging, and can bridge cultural and demographic divisions. While linguistic translation may be necessary, many stories reach across cultural groups (True or false?))
True
What does travel storytelling mean for destinations?
Conveying and interpreting experiences, Memorable stories,
Refers to the use of engaging narratives to create emotional connections and memorable experiences for travellers
Storytelling in tourism
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