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 Import questions





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A specific group of customers with similar age or lifestyle that a company targets is a...
Market segment
The company that is second in the market and trying to become number one is the...
Market challenger
The process of finding out what customers want or need before launching a product is...
Market research
The percentage of total sales that a company controls in a market is its...
Market share
The company that sells the most products in a market is known as the...
Market leader
When a famous person recommends or promotes a product, this is called...
Brand endorsement
When brands appear in movies or TV shows as a kind of advertisement, this is called...
Product placement
All the different types of products that a company makes or sells form its...
Product range
The stages a product goes through from launch to decline describe the...
Product lifecycle
The event when a company introduces a new product to the market is called a...
Product launch
The word or title given to a company’s product is the...
Brand name
How well people recognize a company’s logo or name shows its...
Brand awareness
When a company uses its existing name to sell a completely new type of product, that’s...
Brand stretching
The ideas and feelings people have about a company or its products refer to its...
Brand image
When customers keep buying the same company’s products again and again, this is called...
Brand loyalty
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