Session 5 Learning Aim A1 and A2 recap | Baamboozle - Baamboozle

If a business has strong internal communication, how could this help marketing?

Teams coordinate more, ensuring consistent customer message

It reduces the need for advertising

It eliminates external influences

It leads to fewer meetings

How might limited finance change the marketing mix?

The business may choose cheaper promotional methods

It won’t have any effect

It allows more TV advertising

It increases staff numbers

What can the size or culture of a business influence?

The type and scale of marketing it can do

The legal environment

The weather conditions

The number of products made

Why does staff expertise matter in marketing?

Skilled staff produce higher quality campaigns and ideas

It affects tax and finance

It controls customer spending

It increases production costs

How can budget affect marketing decisions?

It limits which activities or media can be used

It determines staff uniforms

It has no impact

It only affects product design

Which of the following is an internal influence on marketing?

Budget and finance available

Political change

Consumer lifestyles

Competitor actions

What connects segmentation and branding?

Segmentation defines audience so branding can be targeted

Branding identifies audience; segmentation creates the logo

Segmentation increases profits directly

They are unrelated concepts

Why is a USP important for branding?

It differentiates the brand from competitors

It makes pricing easier

It shows financial success

It limits creativity

What does USP stand for?

Unique Selling Proposition

Unique Sales Plan

User Sales Potential

United Sales Process

How does segmentation help with branding?

It helps create a brand that appeals to a defined audience

It reduces advertising costs

It changes the company name

It removes the need for promotion

Which statement best describes a niche market?

A clearly defined group with specific needs or interests

A small, specialised part of a larger market

A market with no competition

A market controlled by one brand

What is a mass market?

A large market where many people buy similar products

A market aimed at wealthy consumers

A market for expensive products only

A specialist, niche audience

Which list shows the four types of segmentation?

Demographic, Geographic, Psychographic, Behavioural

Visual, verbal, emotional, practical

Local, Regional, National, Global

Primary, Secondary, Quantitative, Qualitative

What is market segmentation?

Splitting the market into groups with similar characteristic

Dividing staff into departments

Creating different logos for products

Selecting suppliers

Why should marketing objectives be SMART?

To make them specific, measurable and realistic

Because it looks professional

To reduce the number of objectives

Because customers expect it

What’s the main difference between a marketing aim and a marketing objective?

Aims are broad goals; objectives are specific and measurable

Aims are always financial; objectives are creative

Aims change weekly; objectives stay fixed

Objectives are optional

What does “stimulating demand” involve?

Encouraging customers to buy via advertising or promotion

Encouraging customers to buy by making products cheaper

Encouraging customers to buy by waiting for seasonal trends

Encouraging customers to buy by analysing sales data

What does “anticipating demand” mean?

Predicting what customers will want in future

Selling to current customers

Responding to complaints

Lowering prices after launch

Why is marketing important for a business?

It helps attract and retain customers to meet business aims

It helps hire staff

It focuses on product design only

It reduces production costs

Which of the following are the four key principles of marketing?

Anticipate, Recognise, Stimulate, Satisfy Demand

Design, Delivery, Development, Demand

Analyse, Report, Segment, Sell

Price, Product, Place, Promotion