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Delimiter between question and answer:

Tips:

  • No column headers.
  • Each line maps to a question.
  • If the delimiter is used in a question, the question should be surrounded by double quotes: "My, question","My, answer"
  • The first answer in the multiple choice question must be the correct answer.

 Import questions





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Market segment
customers of a similar age, income level or social group
Market challenger
the second best-selling product or brand in a market
Market share
the percentage of sales a company has
Market research
information about what consumers want or need
Market leader
the best-selling product or brand in a market
Product endorsement
the use of a well-known person to advertise products
Product placement
when products are used in films or TV programmes
Product range
the set of products made by a company
Product lifecycle
the length of time people continue to buy a product
Product launch
the introduction of a product to the market
Brand name
the title given to a product by the company that makes it
Brand awareness
how familiar people are with a brand (or its logo and slogan)
Brand stretching
using an existing name on another type of product
Brand image
the ideas and beliefs people have about a brand
Brand loyalty
the tendency to always buy a particular brand
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