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Industry competition
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‘We are forging a partnership with our rival.’ a. We want them to gain a competitive edge. b. We believe this cooperation will benefit both of us.
b. We believe this cooperation will benefit both of us.
‘The company needs everyone to work together and work extra hard this year.’ a. We all need to push beyond our limits. b. This kind of rivalry will bring huge benefits.
a. We all need to push beyond our limits.
‘We will monitor your career progress and make sure you are moving forward.’ a. We will soon gain a competitive edge. b. We will help you to fulfil your potential.
b. We will help you to fulfil your potential.
‘We’ve managed to increase our profits since other companies started to compete with us.’ a. The rivalry has been good for us. b. We need to form more alliances like this.
a. The rivalry has been good for us.
‘Our rivals are determined to be more successful than us this year.’ a. We need to help them push beyond their limits. b. But we mustn’t allow them to outdo us.
b. But we mustn’t allow them to outdo us.
‘We won’t get anywhere if we try to do it alone!’ - a. I believe collaboration is the future. b. Cooperation will not help us increase profits.
a. I believe collaboration is the future.
We really want the company to do better than its main ____.
ADVERSARY
The two managers have always been ____ rivals.
BITTER
If we put the effort in now, I’m sure we can ____ beyond our limits.
PUSH
The two businesses decided to ____ an alliance, to compete better.
FORM / FORGE
It’s important to nurture staff so they ____ their potential.
FULFIL
New technology can help the business to ____ a competitive edge.
GAIN
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