Edit Game
Market segmentation
 Delete

Use commas to add multiple tags

 Private  Unlisted  Public



 Save

Delimiter between question and answer:

Tips:

  • No column headers.
  • Each line maps to a question.
  • If the delimiter is used in a question, the question should be surrounded by double quotes: "My, question","My, answer"
  • The first answer in the multiple choice question must be the correct answer.

 Import questions





 Save   25  Close
According to Boston matrix, which products should be eliminated?
Dogs
According to Boston matrix, which product bring the most money?
Cash cows
Products that have low market share, but high market growth
Question marks
Products that have low market share and low market growth
Dogs
Products that have high market share and high market growth
Stars
Products that have high market share, but low market growth
Cash cows
What are the two dimensions used in Boston matrix?
Market growth, market share
How many stages are there in the product life cycle?
6
During which stage of product life cycle the company doesn't have any sales?
Development
State two factors that may influence choice of packaging
Protection, information
What are producer goods?
Product sold to other businesses
What are consumer goods?
Products that are bought by customers and can't be used for further production
What is the difference between goods and services?
Goods are tangible, services are intangible
Testing the product in a small section of the total market is called ...
Test marketing
Which stages does product development include?
Generating ideas, analysis, development, test marketing, launch
Which stages does product development include?
Generating ideas, analysis, development, test marketing, launch
Which stages does product development include?
Generating ideas, analysis, development, test marketing, launch
Marketing mix is also known as ...
4P
Airlines offering first-class accommodation on long haul flights segment the market according to which characteristic?
Income
Time and date of consumption is part of which segmentation method?
Behavioral
State two benefits of market segmentation
Customer loyalty, avoid wasting promotional resources
Television broadcasters target sport lovers. Which segmentation method do they use?
Psychographic
Ethnic origin and social class are elements of which segmentation method?
Demographic
What are the four methods of market segmentation?
Geographic, demographic, psychographic, behavioral
What is market segmentation?
Dividing customers into groups with specific characteristics
Your experience on this site will be improved by allowing cookies.