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a company that creates adverts for other companies
advertising agency:
the amount of money a company decides to spend on advertising
advertising budget
how well people know a particular brand
brand awareness
something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website
call to action
to have a well-known person promote a product
celebrity endorsement
the short period during TV programmes when advertisements are shown
commercial break
to quickly become extremely popular on the Internet through social media
to go viral
large media outlets like TV, newspapers and magazines
mass media
the time during the viewing schedule when most people watch TV or listen to a broadcast
prime time
to advertise a product by using it as a prop in a TV show or film
product placement
unwanted, promotional email
spam email/junk mail
the people a company want to sell their product or service to
target audience
recommendations made by individuals to other individuals about a product of service
word of mouth
small advertisements often put in a newspaper or magazine by individuals
classified ads
the degree to which people continue to buy from the same brand or company
brand loyalty
a page specifically used to promote a product or service
sales page


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