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Persuasive Strategies
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1. "Just do it." ---Nike
Responsibility, Beneficial, Common sense
2. "It's finger lickin' good."--- KFC
Happiness
3. "The Academics of Children's research concludes that children who receive an average of eight hours of sleep a night do better in school than children who don't."---Academics of Children's Research
Expert
4. "I am what I am." ---Reebok
Common sense, Right
5. "Duty, Honor, Country." ----U.S. Military Academy at West Point
Responsibility
6. "The miracle of science." ----Dupont
Intellect, Beneficial
7. "Subway, eat fresh!" ----Subway
Beneficial, Common sense
8. "Millions of teens have Tek Decks, so you have some too."----Tek Decks
Bandwagon
9. "Animals can't protect themselves." ----PAWS for a Cause
Responsibility
10. "Feel like a star." ---Kevin Kostner for Turkish Airlines
Expert
11. "Because you're worth it." ---Loreal
Right, Happiness
12. "Your potential. Our passion." ----Microsoft
Intellect, Right
13."We all share the same air. Thank you for not smoking." ----The Lung Association
Responsibility, Beneficial, Common sense
14. "Taste the rainbow." ----Skittles
Happiness
15. "Connecting people." ---- Nokia
Bandwagon, Happiness
16. "Make every drop count." -----Texaco
Common sense, Intellect
17. "Fly the friendly skies." -----United Airlines
Bandwagon, Happiness
18. "Use only what you need." ----Denver Water
Responsibility, Common sense
19. "The antioxidant superpower." ----POM Wonderful Pomegranate Juice
Beneficial
20. "Innovation." -----3M
Intellect
21. "Imagination at work."---- GE (General Electric)
Intellect
22. "Pleasing people the world over." ----Holiday Inn
Bandwagon, Happiness
23. "VISA – It's everywhere you want to be." ----Visa
Right, Bandwagon
24. "Save money. Live better." ---Walmart
Beneficial, Common sense, Right
25. "American by birth. Rebel by choice." ----Harley Davidson Motor Company
Right


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