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Persuasive Writing
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What is the first sentence of a persuasive paragraph called?
Topic Sentence
What is a short, memorable phrase used to persuade called?
Slogan
What does a counterargument do?
Opposes an Argument
What is a sentence that makes a strong statement called?
Declarative Sentence
What technique involves making the reader feel guilty or responsible?
Guilt appeal
What is the term for repeating words or phrases for emphasis?
Repetition
What persuasive technique uses well-known people to support an argument?
Expert Opinion
What do you call a sentence that grabs the reader’s attention in the introduction?
Hook
What type of language encourages the reader to take action?
Directive
Which technique asks the reader to imagine a scenario?
Hypothetical
What technique makes something seem extremely good or bad?
Exaggeration
Which persuasive technique uses facts and numbers?
Statistics
"Animal testing is unreliable, unnecessary and cruel."
Rule of Three
Credibility by adding truth or data
Facts and Statistics
Personal Stories that may be amusing or interesting
Anecdotes
Overstating to reinforce a point
Exaggeration / Hyperbole
Grouping ideas in three
Rule of Three
This type of language aims to produce a specific emotional reaction in the audience
Emotive Language
"Do you think that is reasonable?"
Rhetorical Question
Question designed to make the audience think and connect with topic
Rhetorical Question
"If you trust in the right to free speech, then you are the one who can decide the fate of our nation."
Use of Second Person
"You" and "Your"
Use of Second Person
Words that show a high degree of certainty
High Modality
A command or order which prompts the audience to take action
Imperative
The message
Logos
The audience
Pathos
The speaker
Ethos
An appeal to logic
Logos
An appeal to emotion
Pathos
An appeal to ethics
Ethos