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A memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group.
A slogan
A large outdoor advertising structure, typically found in high-traffic areas such as alongside busy roads
billboard
The degree to which people continue to buy from the same brand or company
brand loyalty
Recommendations made by individuals to other individuals about a product of service
word of mouth
The people a company want to sell their product or service to
target audience
Unwanted, promotional email
spam email/junk mail
The time during the viewing schedule when most people watch TV or listen to a broadcast
prime time
Large media outlets like TV, newspapers and magazines
mass media
To quickly become extremely popular on the Internet through social media
to go viral
The short period during TV programmes when advertisements are shown
commercial break
To have a well-known person promote a product
celebrity endorsement
Something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website
call to action
How well people know a particular brand
brand awareness
The amount of money a company decides to spend on advertising
advertising budget
A company that creates adverts for other companies
advertising agency


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