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The TV-show guest explained that any social media page is a tool that helps to have a dialogue with potential clients. (two-way)
The TV-show guest explained that any social media page is a tool that helps to have two-way communication with potential clients.
We need to take advantage of the fact that lots of social media are not free-to-play platforms anymore. (channels)
We need to take advantage of the fact that lots of social media are pay-to-play channels.
I bought the TV based on the positive feedback on Instagram. (mentions)
I bought the TV based on praising mentions on Instagram.
We have put some typical questions in Facebook messenger to help our clients get the response faster. (prompts)
We have put some discussion prompts in Facebook messenger to help our clients get the response faster.
The stories that highlighted the day of our CEO helped to get some private messages from our potential clients. (one-on-one)
The stories that highlighted the day of our CEO helped to have one-on-one conversations with our potential clients.
We have hired a consultant to help us understand how Facebook ads work. (code)
We have hired a consultant to help us crack the code on how Facebook ads work.
The bigger part of our clients are health care workers. (core)
Our core audience are health care workers.
We mainly contact our audience via Instagram posts. (channel)
The outreach channel for our business is Instagram.
We were lucky to be the first who told that news. (real-time)
We were lucky to seize the real-time moment and tell the news.
Discussions around our new product have encouraged active participation in our social media page. (engagement)
Discussions around our new product have driven social engagement.
The raffle helped to increase the number of the posts from our followers who mentioned us. (content)
The raffle helped to amplify user-generated content.
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