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EBE - TEAM 4
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The picture refers to what types of advertising?
Endorsement
SME refers to…..
Small and medium-sized enterprises
CPG refers to………
Consumer packaged goods
FMCG refers to………..
Fast-moving consumer goods
This is a small,specialized market: ( mass market / target market / market research / niche market )
Niche market.
Find three words synonyms of products.
Goods, Merchandise, Commodity
A distribution channel is a ______ in business.  ( optional / privilege / necessity / none of the above )
Necessity
One of the more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a ______________.  ( Target market / Mass market / Market share / Promotional market )
Target market
Any word, device (design, sound, shape, or color), or a combination of these used to distinguish a seller's goods or service is referred to as a ..... ( Copyright / Brand mark / Brand name / Trade name )
Brand name
The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself is referred to as .... ( Sales quality / Market share / Marginal revenue / Industry potential )
Market share
Generics are products which are branded and have a brand name. ( True / False )
False
In a private enterprise, the assets are owned by  _____ ( Private individuals and companies / Private individuals and government / Private individuals and workers / Private individuals and states )
Private individuals and companies
Who proposed "bureaucratic structure" for all organization? ( Elton Mayo / Henry Fayol / F.W.Taylor / Max Weber )
Max Weber
Managers who themselves often worked long hours in order to climb the corporate _____ may demand the same thing from their employees ( Image / Culture / Profit / Ladder )
Ladder
an advantage or something extra, such as money or goods, that you are given because of your job ( perk / bonus / commission /bribe )
Perk
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