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Media Literacy & PSA techniques
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related to business
 
commercial
 
political
 
social
 
claim
based on facts and evidence
 
valid
 
tone
 
mission statement
 
message
the writer's attitude toward the topic
 
tone
 
diction
 
valid
 
bias
on topic, related
 
relevant
 
ethos
 
sufficient
 
political
an appeal to feelings / emotion
 
pathos
 
ethos
 
logos
 
kairos
an appeal to logic / reasoning
 
logos
 
pathos
 
ethos
 
kairos
credibility / ethical appeal (experts)
 
ethos
 
pathos
 
logos
 
kairos
a reason for doing something
 
motive
 
bandwagon
 
bias
 
ethos
prejudice for or against something
 
bias
 
slogan
 
ethos
 
pathos
call to action
 
kairos
 
ethos
 
logos
 
pathos
modes of expression or communication
 
media
 
medium
 
slogan
 
PSA
a short, catchy phrase that conveys an important idea
 
slogan
 
PSA
 
claim
 
mission statement
electronic devices and media platforms such as computers, cell phones, social networking sites, the Internet, video games, and virtual worlds
 
digital media
 
print media
 
broadcast media
 
"not for old people" media
television, radio, and podcasts
 
broadcast media
 
print media
 
digital media
 
loud media
media consisting of newspapers, magazines, books...
 
print media
 
broadcast media
 
digital media
 
boring media
information, especially of a biased or misleading nature, used to promote a particular point of view
 
propaganda
 
mission statement
 
message
 
tv show
the claim; what a group would like to accomplish
 
mission statement
 
message
 
PSA
 
Ethos
a message created to educate people about an issue
 
PSA (Public Service Announcement)
 
commercial
 
television
 
pathos
I have completed all of my homework, I have done all of my chores, and I have never once done anything to betray your trust. Plus, you know and trust all of my friends. There is no reason I shouldn’t be allowed to go.
Ethos
Save Lives. Don't Drink and Drive!
Pathos
People should eat fruit regularly, because studies show that people who consume fruit as opposed to candy live an average of 10 years longer.
Logos
If you don’t come to my birthday party, I am not going to have any fun, and the whole day is going to be totally ruined.
Pathos
This sunscreen lasts ten times longer than the leading brand and will protect you from harmful UV rays.
Logos
Get stronger, longer lashes when you use this mascara. Customers increased their lash length on average by 10%.
Logos
Convincing an audience by proving the credibility of the speaker
Ethos
Convincing an audience by using facts, logical thought, and rationality
Logos
Convincing an audience by evoking an emotional response
Pathos
What TWO types of persuasive techniques does this image demonstrate?
Logos and Ethos
"8 out of 10 students prefer Quizizz to Kahoot for test reviews."
Logos
A professional tennis player explaining the benefits of the newest tennis racket on the market.
Ethos
The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas.
Logos
My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor.
Ethos
As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.
Ethos
A commercial about abandoned animals needing a shelter of a forever home. They ask for a small donation to help these struggling animals.
Pathos
All men are mortal. Socrates is a man. Therefore, Socrates is mortal.
Logos


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