Media Literacy & PSA techniques | Baamboozle - Baamboozle

related to business

commercial

political

social

claim

based on facts and evidence

valid

tone

mission statement

message

the writer's attitude toward the topic

tone

diction

valid

bias

on topic, related

relevant

ethos

sufficient

political

an appeal to feelings / emotion

pathos

ethos

logos

kairos

an appeal to logic / reasoning

logos

pathos

ethos

kairos

credibility / ethical appeal (experts)

ethos

pathos

logos

kairos

a reason for doing something

motive

bandwagon

bias

ethos

prejudice for or against something

bias

slogan

ethos

pathos

call to action

kairos

ethos

logos

pathos

modes of expression or communication

media

medium

slogan

PSA

a short, catchy phrase that conveys an important idea

slogan

PSA

claim

mission statement

electronic devices and media platforms such as computers, cell phones, social networking sites, the Internet, video games, and virtual worlds

digital media

print media

broadcast media

"not for old people" media

television, radio, and podcasts

broadcast media

print media

digital media

loud media

media consisting of newspapers, magazines, books...

print media

broadcast media

digital media

boring media

information, especially of a biased or misleading nature, used to promote a particular point of view

propaganda

mission statement

message

tv show

the claim; what a group would like to accomplish

mission statement

message

PSA

Ethos

a message created to educate people about an issue

PSA (Public Service Announcement)

commercial

television

pathos

I have completed all of my homework, I have done all of my chores, and I have never once done anything to betray your trust. Plus, you know and trust all of my friends. There is no reason I shouldn’t be allowed to go.

Ethos

Save Lives. Don't Drink and Drive!

Pathos

People should eat fruit regularly, because studies show that people who consume fruit as opposed to candy live an average of 10 years longer.

Logos

If you don’t come to my birthday party, I am not going to have any fun, and the whole day is going to be totally ruined.

Pathos

This sunscreen lasts ten times longer than the leading brand and will protect you from harmful UV rays.

Logos

Get stronger, longer lashes when you use this mascara. Customers increased their lash length on average by 10%.

Logos

Convincing an audience by proving the credibility of the speaker

Ethos

Convincing an audience by using facts, logical thought, and rationality

Logos

Convincing an audience by evoking an emotional response

Pathos

What TWO types of persuasive techniques does this image demonstrate?

Logos and Ethos

"8 out of 10 students prefer Quizizz to Kahoot for test reviews."

Logos

A professional tennis player explaining the benefits of the newest tennis racket on the market.

Ethos

The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas.

Logos

My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor.

Ethos

As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.

Ethos

A commercial about abandoned animals needing a shelter of a forever home. They ask for a small donation to help these struggling animals.

Pathos

All men are mortal. Socrates is a man. Therefore, Socrates is mortal.

Logos