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Persuasion: Does it Appeal to Ethos, Pathos, or  ...
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Ethos, Pathos, or Logos?
Logos (logic, facts)
Ethos, Pathos, or Logos?
Ethos (trustworthy, proven)
Ethos, Pathos, or Logos?
Pathos (motivation, goals, inspiration)
Ethos, Pathos, or Logos?
Pathos (guilty/compassionate)
Ethos, Pathos, or Logos?
Ethos (trust dentists, gives credibility)
Which rhetorical appeal does this ad use dominantly?
Pathos
Which rhetorical appeal does this ad use dominantly?
Logos
Which rhetorical appeal does this ad use dominantly?
Ethos
Which rhetorical appeal does this ad use dominantly?
Logos
Which rhetorical appeal does this ad use dominantly?
Pathos
Which rhetorical appeal does this ad use dominantly?
Ethos
_________ is used to provide support to our arguments based on factual information.
Logos
________ is used to establish personal credibility and trust.
Ethos
_____________ is used to appeal to emotions.
Pathos
What are the different types of rhetorical appeals?
Ethos, Pathos, Logos
What type of appeal is MOSTLY being used in this advertisement?
Pathos
What type of appeal is MOSTLY being used in this advertisement?
Ethos
What type of appeal is MOSTLY being used in this advertisement?
Ethos
What type of appeal is MOSTLY being used in this advertisement?
Logos
What type of appeal is MOSTLY being used in this advertisement?
Ethos
What type of appeal is MOSTLY being used in this advertisement?
Pathos
What type of appeal is MOSTLY being used in this advertisement?
Pathos (Did you have an emotional reaction FIRST?)
What type of appeal is MOSTLY being used in this advertisement?
Ethos
What type of appeal is MOSTLY being used in this advertisement?
Logos
What type of appeal is MOSTLY being used in this advertisement?
Pathos
The United States of America has the highest corporate tax income in the entire world.
Logos (facts)
If you don't adopt this puppy, he may never find a home.
Pathos (emotion)
If my years as a Marine taught me anything, it's that caution is the best policy in this sort of situation.
Ethos (experience, credibility)
Your teacher, the one with a college degree and 26 years of experience, says you should do your work unless you want an F, in which case you will fail and all your friends will move on to 9th grade except you.
ethos (credibility, experience)
My three decades of experience in public service and my tireless commitment to the people of this community make me a great candidate.
ethos (experience, credibility)
If you don’t quit smoking today, everyone you know and love will be disappointed.
Pathos (appeal to emotions)
According to one study, teenagers said that the #1 negative thing about social media is that it affects their sleep.
Logos (logic)
There are 3.499 billion active social media users.
Logos (statistics)
Cigarette smoke contains over 4,800 chemicals, 69 of which are known to cause cancer. So why start smoking?
Logos (appeal to logic).
I need a car. It would make me more independent and improve my life. You wouldn't need to give me rides anymore.
Logos (appeal to logic)
You have been poorly treated. You have been taken advantage of. Now is the time to take action.
Pathos (appeal to emotions)
Just eat and don't complain. Children in Africa are starving and would give anything to have that plate of food.
Pathos (appeal to emotions)
If you don't join the basketball team this season you will regret it. You don't want to live with regrets, do you?
Pathos (appeal to emotions)
My father, who's owned a successful cleaning business for over 20 years, said that bicarbonate of soda is really useful for cleaning. You should try it.
Ethos (appeal to ethics)
Having written 5 successful novels myself, I can tell you that this book is worth buying.
Ethos (appeal to ethics)
I've been married for 58 years and I can tell you that he will not be a good husband to you.
Ethos (appeal to ethics)
You don’t need to jump in front of a train to know it’s a bad idea; so why do you need to try drugs to know if they’re damaging?
Logos (appeal to logic)
This is not my wallet. My wallet has a tear in it. This wallet has no tear in it. Therefore, it cannot be mine.
Logos (appeal to logic)
Caring for the environment may not change your life, but it will change the lives of your children.
Pathos (appeal to emotion)
The research – conducted by professors at Harvard University – suggests that you should learn a second language.
Ethos (appealing to ethics)
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