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Class 1,2. Sell it right
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12. What is the easiest way to "show the benefits" of the product?
emphasize the perks
11. Do you know a company that is great at "realizing what kind of people their goods should be aimed at?"
hitting their target audience
10. What marketing tricks that help "get the customers interested" have you heard of?
to woo the customers
9. What kind of advertising do you find "attractive"?
enticing
Have you ever "bought" anything "just for fun"? What was it?
purchased … just for kicks
Are you "inclined to buy something unexpectedly"? How often? What do you usually buy?
susceptible to impulse buying
6. How hard is it to "predict" market changes? Who should be responsible for this in a company?
anticipate
5. Can a product become popular because of "people who started telling their friends about it" these days? Can you think of an example?
word of mouth
4. What kind of promotions "attract attention" of customers?
appeal to
3. How often do you buy something without "trying out" the product first?
sampling
2. Do you trust celebrities who "publicly show their support and approve of" some product? Would you buy something like that?
endorse
1. How should a company advertise a product in order to successfully "start releasing and selling" it?
launch