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VISUAL PERCEPTION OF DATA 101
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What is an Index as a Sign?
A direct link, often produced by the thing it refers to / Implied (Signifier/Signified)
What is a Symbol as a Sign?
A learned relation, which may represent something, figuratively / conventionally / arbitrarily, + have multiple meanings
What is an Icon as a Sign?
A Graphic Image/representation of objects/place/idea that are visible, easily understandable pictogram.
What is Minimalism?
Abstract Art movement developed in the 1960s characterized by extreme spareness and simplicity “Less is More”
What is Semiotics?
The study of signs + symbols + their significance
What is the Signified?
The Mental Concept (Meaning that's drawn by the receiver of the sign). ( Ex: Fruit / Apple / Freshness / Healthy / Temptation / Teacher’s Pet / Computer )
What is a Signifier?
The Physical Existence (Object, Words on a page, Image).
What is Pragmatics in Semiotics?
Relationship b/w a form + its USE. This aspect examines a sign in APPLICATION. (Ex: If Red and No Traffic, then allowed to Go)
What is Semantics in Semiotics?
Relationship between a form + its MEANING. (Ex: Green=GO, Yellow=SLOW DOWN, Red=STOP)
What is Syntax in Semiotics?
Literally “"arrange together” in Greek. Formal relationship among elements in a structure or CONTEXT. (Ex: Green at Bottom, Yellow in Middle, Red on Top)
What is Figure Ground in Gestalt?
Foreground (closer in proximity) vs. Background (farther in proximity)
What is Closure in Gestalt?
Occurs when a form’s separate elements create a unified grouping rather than clusters of disparate parts.
What is Continuity in Gestalt?
Occurs when part of a form overlaps itself or an adjacent part without interrupting our ability to understand each part as a whole.
What is Proximity in Gestalt?
Refers to the distance between parts comprising a form. Elements that are closer together appear to be related.
What is Similarity in Gestalt?
"Like with Like" appear related + help hold the form together.
What is Maximalism?
A reaction against minimalism, an aesthetic of excess. The philosophy can be summarized as "More is More"
What is an Emoticon?
“Emotional Icon.” A pictorial representation of a facial expression using characters- Punctuation marks, numbers + letters to express an emotion.
What is Prägnanz?
Literally “good figure” in German; conciseness, preferring order to chaos, your brain will perceive ambiguous shapes in as simple a manner as possible.
What is LEET?
1337 / Eleet / leetspeak. “Elite” System of modified spellings often using character replacements in ways that play on the similarity of their glyphs.
What are Emojis?
A digital pictogram / logogram / ideogram / smiley image / icon used to express an idea, emotion, etc. used in text / electronic messages / web.
What is Simulacrum?
Literally "to make like” in Latin; ”bears no relation to any original reality whatsoever”unsatisfactory imitation/counterfeit/feigned copy (Ex: A Caricature)
What is Hyperreality?
Concept in post-structuralism that refers to the process of the evolution of notions of reality, leading to a cultural state of confusion
What are Infographics?
Representation of information in a graphic format designed to make data easily understandable at a glance.
What are Hieroglyphics?
Formal writing system of Ancient Egypt, combining pictorial / logographic (representing entire word), syllabic and alphabetic elements.
What is the New Aesthetic?
Coined by James Bridle, refers to the increasing appearance of digital technology + Internet in the physical world, and the blending of virtual and physical.
What is a Simulation?
Imitation of the operation of a real-world process or system over time. ( Ex: The Matrix or Metaverse / VR )
What is Qualitative?
Observational / interpretation-based, descriptive / linguistic data, such as colors / emotions; of high-quality or excellent
What is Quantitative?
#’s, numerical data
What is Gestalt?
Literally "whole / form" in German; THE WHOLE IS GREATER THAN THE SUM OF ITS PARTS -Aristotle