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Ethos, Pathos, and Logos
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In terms of the Rhetorical triangle, logos relates to ...
the message
In terms of the Rhetorical triangle, pathos relates to...
the audience
In terms of the Rhetorical Triangle, ethos relates to...
the speaker
Which Rhetorical Appeal? You'll make the right decision because you have something that not many people do: you have heart.
Pathos - emotion
Which Rhetorical Appeal? The algorithms have been run in a thousand different ways, and the math continues to check out.
Logos - fact/stats
Your ELA teacher, the one with 3 college degrees and 20 years experience, says you should do your work unless you want an E, in which case you will fail and all your friends will move on to the next grade and you'll be stuck here. 2 RAs?
Ethos - credibility /Pathos - emotions
Which 2 Rhetorical Appeals? You won't find any deer along this road. In 25 years of driving the same route, I haven't seen a single one.
Logos - facts/ Ethos - been driving the road for 25 years
Which Rhetorical Appeal? History has shown time and again that absolute power corrupts absolutely.
Logos
If you don't adopt this poor little puppy, he may never find a home. This is an example of...
Pathos
If you choose not to come to Thanksgiving, you will break your grandmother's heart. This is an example of...
Pathos
"My three decades of experience in public service and my tireless commitment to the people of this community will make me an excellent choice for mayor." This is an example of...
Ethos
Which Rhetorical Appeal? They've worked against everything we've worked so hard to build, and they don't care who gets hurt in the process. Make no mistake, they're the enemy, and they won't stop until we're all destroyed.
Pathos
He knows about dinosaur fossils. He's been the leading paleontology researcher for the last 20 years. This is an example of
Ethos
As a dentist, I see this problem a lot; I recommend using a toothpaste for sensitive teeth. This is an example of...
Ethos
According to one study, teens reported the #1 negative thing about social media is that it negatively impacts their sleep. This is an example of...
Logos
There are 3.499 billion active social media users. This is an example of...
Logos
What is Ethos?
Using credibility or authority to convince your audience. Trying to establish trust.
What is Pathos?
Using emotion to convince your audience. Trying to evoke an emotional response.
What is Logos?
Using logic, facts, statistics, or numbers to convince your audience.


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