Edit Game
Marketing
 Delete

Use commas to add multiple tags

 Private  Unlisted  Public



 Save

Delimiter between question and answer:

Tips:

  • No column headers.
  • Each line maps to a question.
  • If the delimiter is used in a question, the question should be surrounded by double quotes: "My, question","My, answer"
  • The first answer in the multiple choice question must be the correct answer.

 Import questions





 Save   23  Close
Describe Virgin's 'See the World Differently' Campaign
Advertisment of all types of customers who fly with them, changing of uniforms for staff to be more inclusive.
What is a brand?
Elements that represent a company - logo, personality, USP, products/services.
Describe Easyjet's brand
Orange colour, logo, low cost link.
What is behavioural segmentation?
marketing activities based on customer loyalty/usage rate
What is psychographic segmentation?
markting activities based on social/lifestyle/personality
What is demographic segmentation?
marketing activities targeted towards age, sex, religion, family size etc.
What is geographic segmentation?
marketing targeted towards a particular area/region
What is USP in marketing?
unique selling point of a company/product/service
What is a niche market?
a small segment of customers with specific needs/wants
What does diversification mean in relation to marketing?
a strategy in which a company seeks growth by adding products or markets
Name 3 products/services sold by TUI
Package holidays/ancillary product/services
What is a marketing objective?
How the organisation will achieve its overal aim/goal
What is a marketing aim?
an overall goal for the organisation
Define marketing
the process of engaging customers into your companys product/service
What does market segmentation mean?
the process of dividing customers into segments
Give an example of a partnership within the T&T industry
Love Island/Jet 2
What factors does a PESTLE consider?
Political, Economic, Social, Technological, Legal, Environment
What is the product life cycle?
the length of time from a product first being introduced to consumers, until it is removed from the market
Name 3 methods in which a company can promote their business
TV advertising, social media, brochures, leaflets.
What does the AIDA model stand for?
Attention, Interest, Desire, Action
What does SWOT stand for?
Strengths, Weaknesses, Opportunities, Threats
What is the marketing mix?
A tool used to create an effective marketing plan/activities within an organisation
Name the 7P's of the marketing mix
Price, Place, Product, Promotion, Physical Evidence, Processes, People.
Your experience on this site will be improved by allowing cookies.