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MIDTERM STUDY COLOR THEORY
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True / False: Deciding on a color palette is an integral part of the design process and should be considered at the very beginning of a project
True
True / False: Red is commonly associated with the environmental movement and organic or otherwise healthy products.
False
True / False: The Pantone Formula Guide is a three-guide set consisting of 1,114 solid Pan tone colors
True
True / False: Color forecasters create reports on which colors, textures, and trends are likely to be widely adopted and sell well in future seasons.
True
True / False: The U.S. Army found that men were able to see “camouflage colors” better than women.
False
True / False: Color Forecasting is an additive color system that uses the base colors red, green, and blue to produce a wide variety of colors.
False
True / False: Pantone is a proprietary color system that allows printers and designers to accurately communicate and produce specific color choices.
True
What is used by designers who want to give something a handmade or unusual look?
Texture
What is the inability to see certain colors?
Color Blindness
Which 4 colors are CMYK made up of?
Cyan, magenta, yellow and black.
When a composition relies on shape and type, limiting one’s color choice to black and white adds _________
emphasis
Repeated color sequences can reference motion or ______ and create the appearance of an optical illusion
depth
_______ suggests a pleasing or displeasing combination of hues in relation to an overall composition.
Harmony
The _______ Effect illustrates how much of the overall visual effects of a group of colors can be changed by replacing one of the hues.
Bezold
Which kind of palette can be a great way to reduce the cost of printing and to create simple yet effective layouts?
One-color Palette
What is the term that only a small number of people can see another cone between red and blue?
tetrachromats
Which term refers to any 3 hues spaced equally around the color wheel?
triad harmonies
Which colors are made up of yellow orange, red orange, red violet, blue violet, blue green, and yellow green?
tertiary
What is the relative lightness or darkness of a color?
value
Saturation is also referred to as what?
chroma
Which color contains all color in terms of light?
White
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