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Using special strategies to get a high-ranking position in search engines (Google, Yahoo!, Bing, etc.)
search engine optimization
An internet advertising model in which advertisers pay only when somebody clicks on their advert
Pay per click ads
an interview given to journalists by a prominent person in an organisation in order to make an announcement or answer questions
A press conference
The amount of money people have after they have paid their bills / the essential things
disposable income
the degree to which people continue to buy from the same brand or company
brand loyalty
small advertisements often put in a newspaper or magazine by individuals
classified ads
recommendations made by individuals to other individuals about a product of service
word of mouth
the people a company want to sell their product or service to
target audience
unwanted, promotional email
spam email/junk mail
to advertise a product by using it as a prop in a TV show or film
product placement
the time during the viewing schedule when most people watch TV or listen to a broadcast
prime time
large media outlets like TV, newspapers and magazines
mass media
to quickly become extremely popular on the Internet through social media
to go viral
the short period during TV programmes when advertisements are shown
commercial break
to have a well-known person promote a product
celebrity endorsement
how well people know a particular brand
brand awareness
the amount of money a company decides to spend on advertising
advertising budget
a company that creates adverts for other companies
advertising agency:
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