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Gateway B2+ - Unit 7 - Marketing Campaign
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Delimiter between question and answer:

Tips:

  • No column headers.
  • Each line maps to a question.
  • If the delimiter is used in a question, the question should be surrounded by double quotes: "My, question","My, answer"
  • The first answer in the multiple choice question must be the correct answer.

 Import questions





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Social media has become more ...
 
important
 
innovative
 
pointless
 
credible
Marketers are having to find ... ways to reach potential customers.
 
innovative
 
important
 
lucky
 
successful
Teens are not influenced by ... ads.
 
childish
 
important
 
credible
 
cynical
Marketers need to make ... ads.
 
memorable
 
credible
 
pointless
 
childish
A recommendation is seen as ...
 
credible
 
authentic
 
successful
 
cynical
Bloggers are more ... than celebrities.
 
authentic
 
free
 
lucky
 
cynical
... : a large board used for advertisements in an outside public place.
 
billboard
 
bilboard
 
billbord
 
billborde
a ... name: the name that a company gives to its particular product or group of products.
 
brand
 
product
 
logo
 
advertising
... publicity: when people talk to each other about a product or recommend it to each other.
 
word-of-mouth
 
spoken
 
endorse
 
speaking
launch a marketing ... : make public a series of adverts to persuade people to buy a product.
 
campaign
 
campane
 
campaigns
 
campagn
Make cold ... : unexpected telephone calls or visits by someone trying to sell something.
 
calls
 
phones
 
campaigns
 
telephone calls
... a product: say in public you like a product.
 
endorse
 
banners
 
billboard
 
word-of-mouth
Give away a ... : When a company gives you something you don't have to pay for.
 
freebie
 
freeby
 
produce
 
item
She expected me to respond to her email ... .
 
immediately
 
immediatally
 
immediate
 
imediately
People are becoming ... tired of commercials on TV.
 
increasingly
 
incresingly
 
increasingally
 
increasingely
No-one knows who is going to win. The result is ... .
 
unpredictable
 
immediate
 
predictable
 
original
The fashion designer was praised for the ... of her latest collection.
 
originality
 
original
 
originallity
 
originalness
It was ... queuing for a ticket when they had already sold out.
 
pointless
 
pointles
 
worthwhile
 
immediate
There has been a ... I didn't order this.
 
misunderstanding
 
misunderstand
 
mistaken
 
mistack
Let's think ... about this
 
sensibly
 
careful
 
logic
 
sensibely
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