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Business Communication - Lesson 10
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Use commas to add multiple tags

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Delimiter between question and answer:

Tips:

  • No column headers.
  • Each line maps to a question.
  • If the delimiter is used in a question, the question should be surrounded by double quotes: "My, question","My, answer"
  • The first answer in the multiple choice question must be the correct answer.

 Import questions





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What two words mean the proposals of an advertising agency to promote a' company's product or service
advertising pitch
refers to an idea or message about the brand that doesn’t change.
tagline
a short phrase that a company creates to associate with a brand or product
slogan
an advertising space
a slot
Another expression for advertise it / promote it / push it / publicise it
plug it
Another word for improbable / questionable / unlikely / incredible
implausible
to want to appear to have the best or most fashionable material items / to want to appear to have as much as others
try to keep up with the Jones’
Another word for misleading / illusory / dishonest / spurious
deceptive
Another word for convince / induce / motivate / influence
persuade
produce and use an advertisement for a product or service
run an ad
a catchy tune / song used to sell a product
jingle
something that grabs one’s attention
eye-catching
the art of creating and maintaining a brand
brand management
how someone sees / perceives a particular brand
brand image
text to be used in an advertisement
copy
an error / mistake in printing
misprint
a large piece of paper, usually hung on walls to promote a product or event
poster
the people who a book, movie or TV program seeks to reach
target audience
a person who does something or thinks of something before anybody else
pioneer
What is a plainly labelled, unadvertised product / brand
generic product / brand
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