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ST2 | Unit 8 | Project 3.2 | Review
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What does the term 'mission statement' mean?
 
A statement that explains your purpose, goals, and values
 
A list of all the charity's activities
 
A description of the charity's history
What does the term 'projections' refer to?
 
Estimates of future performance, including donations
 
Video presentations for donors
 
Plans for building construction
Name three things the video suggests creating to 'get the word out' about your charity.
 
Website, social media accounts, and a mailing list
 
Posters, flyers, and brochures
 
Newspaper ads, radio spots, and TV commercials
What are the three elements a mission statement should explain?
 
What your charity aims to do, who it will help, and how
 
Where your charity is located, when it started, and why
 
How much money you need and who will donate
In this context, what does the word 'resonate' mean?
 
To connect emotionally with potential donors
 
To make a loud sound
 
To repeat something multiple times
What does Cat describe as 'a must' when starting a charity?
 
Having a clear mission statement
 
Having a large budget
 
Having many volunteers
What are the two types of nonprofit designations mentioned in the video?
 
501c3 and 501c4
 
LLC and Corporation
 
Public and Private
The video compares starting a charity to starting what else?
 
A small business
 
A school club
 
A family tradition
What does the video suggest you should do with your mission statement once you've created it?
 
Memorize it!
 
Post it on social media
 
Email it to everyone you know
What two qualities should a charity name have according to the video?
 
It should resonate with would-be donors and define what you want to do
 
It should be short and easy to spell
 
It should be creative and unique
What are 'buzz words'?
 
Key terms or phrases that effectively communicate the charity's purpose and can be used in marketing
 
Difficult words
 
Popular slang expressions, bro
What does the presenter mean by a cause you're 'passionate' about?
 
A social issue or problem that you care deeply about
 
A hobby you enjoy
 
A job you want to do
According to the video, who should you consult when setting up your charity's financial and legal structure?
 
Accountants and lawyers
 
Your friends and family
 
Online forums
What is the first step in starting your own charity?
 
Find your cause
 
Register with the government
 
Create a website
According to the video, what will 'drive others to get involved with your charity'?
 
Your mission statement
 
Your website
 
Your social media presence
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