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CBC4 #3 Marketing - General Terms
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Branding
Creating a unique look and feel for a company so people can easily recognize and remember it
Tactic
A specific action taken to help achieve a goal, often part of a larger plan
Referral
When someone recommends a product or service to others, helping bring in new customers
Lead
Someone who has shown interest in a product and might become a customer
Campaign
A series of actions aimed at promoting something, like a product or service
Strategy
A plan for how to achieve a goal, like growing a business
Niche
A small, specific group of people that a product or service is made for
Engage
Getting customers’ attention and encouraging them to interact with a brand
Sponsorship
When a company supports an event, activity, or person in exchange for promoting their brand
Market share
The percentage of sales a company has compared to all the other companies in the same market
Convert
Turning someone who is interested in a product into a paying customer
Afilliate
Someone who promotes a company’s product and earns money when people buy through their recommendation
Slogan
A short, catchy phrase that helps people remember a company or product
Logo
A picture or symbol that represents a company or brand
Competition
Businesses or people trying to sell similar products or services to the same customers
Advertisement
A message or announcement that tells people about a product or service, usually to get them to buy it
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