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What is the purpose of this ad?
 
To show corporate images or branding
 
To sell a product
 
To highlight an issue or cause
 
To promote a lifestyle
What is the purpose of this ad?
 
To sell a product
 
To highlight a cause or issue
 
To highlight a lifestyle
 
To show corporate images or branding
What is the purpose of this ad?
 
To promote a lifestyle
 
To highlight a cause or issue
 
To sell a product
 
To show corporate images or brands
What is the genre/ purpose of this ad?
 
To highlight a cause or issue
 
To sell a product
 
To promote a lifestyle
 
To show corporate images or branding
Advertisements have many types of genres. True or False?
 
True.
 
False.
What are reasons for advertising?
 
To inform customers about new products and services
 
To inform customers about sales of special offers
 
To make money
 
To have something to look at
What type of advertisement is this?
 
Informative.
 
Emotional.
 
It's selling a product.
Advertisers don't use emotive language in ads. True or False?
 
False. Emotive language is used to draw in customers.
 
True. They don't.
Which advertisement 'gives you wings'?
 
Redbull
 
Coke
 
Snickers
 
Mars Bar
What is the slogan for McDonalds?
 
I'm lovin' it
 
Oh what a feeling
 
Just do it
 
Eat fresh
What is a slogan?
 
A short and striking phrase.
 
A word.
 
A blurb.
 
The name of the product.
Colours can have an impact on advertisements. True or False?
 
True. Colours can represent important features in an ad.
 
False. No, they can't.
This advertisement would be targeted at which age group?
 
Families
 
Young adults
 
A 60 year old
 
Children
Advertisements are designed to be targeted at different age groups. True or False?
 
True. Ads are specifically designed for different ages.
 
False. Ads are for everyone.
Which of the following is the most successful form of advertising?
 
Television
 
Internet
 
Magazine
 
Radio
On average, how many ads do you think a child could watch in 1 year?
 
18 000
 
1 800 300
 
180 00
 
3 000
What is the form of advertisement that is located beside roads, buildings and big companies?
 
A billboard ad
 
A magazine ad
 
A big ad
 
A radio ad
An advertisement is...
 
notice or announcement promoting a product, service or event
 
just a tv commercial
 
a friend telling you to buy something
 
just a radio commercial
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