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1,2 Sell it right
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Explain the phrase: emphasize the perks
to show the benefits
Explain the phrase: hitting their target audience
realizing what kind of people their goods should be aimed at
Explain the phrase: woo the customers
get the customers interested
Explain the word: enticing
attractive
Explain the phrase: purchased something just for kicks
bought something just for fun
Explain the phrase: susceptible to impulse buying
inclined to buy something unexpectedly
Explain the word: anticipate
predict
Explain the phrase: by word of mouth
when people start telling their friends about something (a product)
Explain the word: appeal to
attract attention of
Explain the word: sampling
trying out a product first
Explain the word: endorse
publicly show support and approve of some product
Explain the word: launch
start releasing and selling something
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