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Business Vocabulary
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After what should the Executive Summary be placed?
after the Table of Contents
When should you write the executive summary for a business plan?
at the end
What shows the order of the business or marketing plan content?
Table of Contents
What is the first thing the reader of a business plan should see?
cover page
What briefly introduces your business and the reason for creating the business plan?
executive summary
What details how you are going to promote your business, attract new customers and keep existing clients?
marketing plan
What are movements that are up. down or fluctuating in an industry?
trends
What are activities or goals that help your team accomplish everyday tasks and their additional duties
business priorities
What is a standard or point of reference against which things can be compared?
benchmark
What is a vivid mental image of what you wnat your business to be at some point in time in the future
Vision Statement
What is a chain of busineeses or intermediaies through which the final buyer purchases a product or service?
Distribution channels
What is a clear set of plans, actions and goals that outlines how a business will compete in a particular market?
business strategy
What is the categorization of the target maret based on specific variables such as age, gender, education and income?
demographic segmentation
What does USP stand for?
Unique Selling Point(s)
What is the specific, measureable results that companies hope to maintain as their organization grows?
business objectives
What is a the financial term for one puts money in your pocket and the other takes the money out
Financial Liabilites and Assets
What is a short message for a business's reason to be operating to be read by employees, customers, vendors and stakeholders
Mission Statement
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