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L4 Unit 6 Reading
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What features of the product or company do people see as negative?
the size of the company, because antiglobalization protesters feel that big corporations put independent companies out of business.
What makes the brand special? /Starbucks/
its blend of commercialism and comfy sofas
Why did the brand become a success? /Starbucks/
The owners' determination to provide the best quality coffee
Where did the name of the company come from? /Starbucks/
a character in the novel Moby Dick
Who founded it? /Starbucks/
Baldwin, Siegl, and Bowker
When & where did the company begin? Sturbucks
Seattle in 1971
What makes the brand special? /Apple/
the attention to design, cool style, ad the range of products that network easily.
Has the company's progress always been easy? /Apple/
No. Jobs argued bitterly with John Sculley and was forced to resign after a power struggle. By 196, Apple was in trouble due to the dominance of Windows softwar
Why did the brand become a success? /Apple/
It introduced the public to point-and-click graphics and was the first home. comuter to be truly user-friendly.
Where did the name of the company come from? /Apple/
Job's favorite fruit
Who founded it? /Apple/
Steve Jobs and Stephen Wozniak
When & where did the company begin? /Apple/
Silicon Valley, California, in 1976
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