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What is rhetoric?
The art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques.
What does "ethos" mean in the original Greek?
"Character"
What does it mean to appeal to someone's ethos?
You tell how trustworthy or credible someone is
What is the original Greek translation for "logos?"
"word"
How would an essay appeal to someone's logos?
It would appeal to someone's sense of logic
What is the original Greek for "Pathos?"
"suffering" or "experience"
How do you write an appeal to someone's pathos?
You would try to make the person feel something (anger, fear, jealousy, etc.)
What is the original Greek for "kairos?"
“right time,” “season,” or “opportunity”
How would a paper appeal to kairos?
The paper would be about a timely or modern topic
What appeal is this ad using?
Pathos
When companies hire celebrities to endorse their products, what appeal are they using?
Ethos
What appeal(s) is this ad using?
Logos, pathos
When you use stats and facts, you are appealing to your audience's sense of which appeal?
Logos
