What does the word “reflect” mean in this sentence? “The brand name reflects the service the company provides.”
To shine light
To show clearly
To repeat a sound
To copy
Which of these is a made-up brand name?
Coca-Cola
Fast Delivery
Taxi Service
Which brand name is easier to pronounce for most people?
Xiphonotronics
Gkztrania
Smile
Why is it a good idea to choose a brand name that is easy to pronounce?
Because customers can remember and say it easily
Because it sounds more serious
Because it makes people feel scared
What happens if a brand name is difficult to translate?
It becomes more popular
It sounds more expensive
People might misunderstand it in other countries
Which sentence is most likely the first in a paragraph?
“Ideally, the brand name should not need translation.”
“In other words, choose a name with no particular meaning.”
“So a made-up or compound word can be a good idea.”
